The present is designed to be a candy area with a powerful sense of retro. On the background wall of black tweed sample, the letters of CHANEL are adorned with pink, yellow, inexperienced and different sweet colours, as if it brings individuals again to the colourful world of the Nineteen Sixties.
The invitation letter of the press convention is consistent with the type of the present. It’s created by the theme of this time “tweed”. Many superstar mates confirmed off the collector’s reward packing containers they obtained.
Zhou Xun
Liu Wen
Music Qian
Liu Shishi
Xin Zhilei
Xin Zhilei
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Liu Wen
Wang Yibo
Coronary heart to the present
Tweed Palace
“We comply with within the footsteps of Gabrielle Chanel , alongside the Tweed River (River Tweed), imagining the surroundings within the eyes with tweed.”
——Virginie Viard.
01.
Tweed
Because the everlasting basic Chanel type image, tweed is the protagonist of this massive present. In accordance with Virginie Viard, the artistic director of the model, it’s Ms. Gabrielle Chanel, the pioneer of the model, who endows tweed with femininity, and she or he herself likes to create with this materials very a lot, presenting basic parts in a up to date means.
Due to this fact, we noticed numerous thrilling shapes made from tweed within the massive present.
Along with the massive space of tweed objects, Chanel places extra emphasis on the collision of supplies this season. Gadgets resembling cashmere, knitted and even leather-based are notably eye-catching on the present.
02.
Sweet Shade
Virginie Viard stated when tracing the historical past of the model, Gabrielle Chanel usually picked ferns alongside the highway when she was strolling within the Scottish countryside and bouquets, after which handed over to native craftsmen, who then create tweeds of the identical shade.
These blue and purple mottled pink coats, burgundy jackets with golden luster, and yellow-green or caramel-colored wool socks are selfless presents from nature.
As well as, the psychedelic England of the Nineteen Sixties and the colourful album covers of that interval additionally gave this sequence wealthy shade inspiration.
03.
Mod type
Virginie Viard’s favourite 60s type permeates the entire sequence. Along with the candy colours and beautiful hairpins, the slim mini attire on the fashions are additionally filled with rebellious and romantic personalities within the parts of “Youthquake”.
04.
Coronary heart equipment
Chanel’s tweed was born from the love between Gabrielle Chanel and the Duke of Westminster within the Twenties. His coat turned hers, and the romance of carrying the garments of a beloved one has additionally been utilized to equipment. Decorations resembling necklaces, pendants, and mini luggage have been made into the form of hearts.
05.
Wandering the wilderness
The entire sequence Stuffed with candy ambiance, the impartial and barely impartial temperament of Chanel model genes has additionally been continued. These unfastened impartial silhouette coats, black velveteen trousers, knee-high socks and rubber boots all make individuals really feel Harking back to Chanel’s heroic look within the Scottish wilderness almost 100 years in the past.
About this present
You continue to must know these key phrases
01 .
Tweed River
The phrase “tweed” (Tweed) that we’re acquainted with now truly comes from the tweed that flows in England and Scotland The River Tweed on the border. The slub wool material, in the meantime, is a variation of the Scots phrase for “tweel,” which suggests “twill weave,” with its interwoven texture.
This material is gentle, robust, snug and wear-resistant. By means of the superb creation of craftsmen, Chanel made the unique tough materials within the wilderness and forests an everlasting basic within the model’s elegant genes. Later, coupled with the evolution of trend and language, “Tweeds” turned a go well with or go well with made from twill material. Synonymous with coat. In 1983, after the legendary designer Karl Lagerfeld joined Chanel, he reshaped the tweed with embroidery or tassel design, changing into an indispensable Chanel.An archive of fading sensible colours.
02.
Love inspiration
Chanel and the Duke of Westminster, 1925
Tweed was utilized to girls’s clothes, beginning with the model founder Gabrielle Chanel. At the moment, she was inseparable from the Duke of Westminster, having fun with the huge pure surroundings in Scotland. The tweed coats worn by lovers, the heather, moss and ferns everywhere in the Scottish Highlands, and people never-before-seen colours impressed the wealthy creativity of this pioneer of design.
03.
A visit to Scotland
So as to shoot this trailer video, Dutch photographers Inez&Vinoodh went deep into the River Tweed basin. The beautiful countryside, the mysterious waters, and the brick and stone arch bridge mirrored on the water are remodeled right into a psychedelic film within the Nineteen Sixties beneath the lens of this pair of photographers.
Within the black and white marketing campaign, the mannequin Vivienne Rohner dances within the misty countryside, overlapping with the surroundings of the Scottish countryside. Within the psychedelic and mysterious picture ambiance, she is sort of a lady getting back from a celebration within the Nineteen Sixties, nonetheless indulging within the pleasure of Twist Among the many dance music.
04.
60s Music
Artistic director Virginie Viard loves music and loves the 60s. This time, she used tweed because the theme belt by recalling Chanel’s previous and searching ahead to the long run Come to an audio-visual enjoyment associated to the Nineteen Sixties.
The soundtrack of the promotional video comes from the British rock group The Kinks “Do not Ever Change”, which was launched in 1965 and is Virginie Viard’s favourite tune; A lot of the present music we loved this time got here from Michael Nyman, and this British minimalist musician additionally turned well-known within the Nineteen Sixties!
Chanel’s previous and current, reminiscence and mirror, by this tweed A model new sequence themed on the theme, bringing an audio-visual enjoyment that cleanses the soul.
