“For an artist, it is important to challenge yourself creatively,” Moschino creative director Jeremy Scott said when talking about his latest Fall/Winter 2021 collection presented at Milan Fashion Week in the form of a film. This season, the 45-year-old American designer paid homage to classic Hollywood glamor of yesteryear with his latest, highly produced show, laced with his signature playful sense of humor.
After nearly 20 years at the helm of his eponymous label, the Pratt Institute fashion design graduate was appointed creative director of Moschino in 2013. Since then, his contribution to this traditional Italian brand has been extraordinary. He has been credited with revitalizing the Moschino brand, boosting sales and single-handedly turning it into a niche brand, not only thanks to successful and unique collaborations with Barbie and H&M, but also to Beyoncé. ), Madonna and Nicki Minaj among other A-list stars.
The film, called Jungle Red!, revolves around scene after scene, and each scene has a series of looks to match it, from Miranda Kerr wearing a ranch cow print Skirt ready for farming, and Amber Valletta struts down the street in a gold faux crocodile blazer with a fake crocodile tail for shopping. Not only is it a star-studded extravaganza featuring some of the biggest names in supermodels past and present (Precious Lee, Joan Smalls, Karen Elson, Shalom Harlow and Carolyn Murphy to name a few), but the collection is also A tribute to the brand’s founder, Franco Moschino. “There’s a Franco twist to the surrealism of everything, which I love,” Scott said.
Scott has always been a warm, witty, and refreshing conversationalist. Vogue caught up with the designer via Zoom ahead of his show, which goes live on Moschino’s website on February 25, to talk about why cinema is the focus of his latest collection, his admiration for Franco Moschino and Appreciation, and his supernatural ability to find charm in any situation.
What inspired you this season Inspiration for posting a show video?
“I’ve been watching a lot of old movies and absorbing the charm, elegance and beauty. I thought of The Women (George Cukor, 1939) – one of my favorite movies One, it has one of my favorite fashion show scenes. I thought to myself, ‘What if I build on this and do a salon fashion show set in the Hollywood way?’”
The launch show was star-studded, including some of our all-time favorite girls. Can you tell us what the main point of this casting is?
“I included everyone I liked—Precious [Lee], Winnie [Harlow], Joan [Smalls], Stella [Maxwell]—and added Some of the others, like Karen [Elson], also brought back some of our favorite runway darlings, including Carolyn [Murphy], Amber [Valletta] and Shalom [Harlow], who haven’t shared a stage in over a decade. It’s great. It would be fun to have them in the cast.”
The production quality of this film is very good. Who are you working with this time? How do they work together to bring your vision to life?
“I wanted the beauty of old Hollywood Technicolour color movies, and captured its essence and splendor, the ultimate perfection. So in terms of sets, I worked with [set designer] Kristen Vallow, she understood where I was going and helped bring the vision to life. My DP Todd Banhazl was a genius at bringing out the look with the lens and lighting. I worked with Stephen Galloway on the motion direction. We tried to Capturing the nuances of each girl, so they have different textures in the way the clothes are interpreted.”
Before finishing the collection, do you know what the final product will look like?
“It’s much more complicated because I’m designing the collection while also conceiving the film. The collection probably wouldn’t make sense in a traditional linear fashion show, and I never would Design, but the end result speaks for itself.”
This series can be said to be full of Moschino features. Tell us about some key moments?
“I wanted to take that iconic Moschino escape jacket and turn it into a safari jacket with a hairbrush, tweezers, lipstick and powder – it was my favorite One of the loves. The windmill on Kirsty Hume’s head is my homage to Franco [Moschino]’s airplane hat.”
You have a great mix of wit and humor. What process did you go through to come up with a narrative that embraced both?
“Go with the flow, it just comes naturally, and I don’t really have much control over it. When I write lines for the narrator, I write what I think and say. That’s My sense of humor and playfulness come in handy here.”
Your show is about movies and Hollywood. Is there a movie that best sums up who you are?
“I often feel like Pinocchio, I just want to be a real boy, but I don’t have any strings attached.”
This is your second season through the movie Come do the launch show. What do you miss about live launch shows? Do you prefer the form of moving images?
“I love doing live shows and I’m grateful for my extensive career in that. But I’m also grateful for the opportunity to showcase my creativity in a different way. I miss seeing my team work with the models, it has a different energy, but I do enjoy this new workflow.”
It’s been a tough year for everyone, and people are always focusing on the negative. So for you, what is there to celebrate in 2020? “I love decorating houses and making flower arrangements. Binge-watching TV is something we don’t usually get the chance to do, so why not? I try to have fun in everything and never dwell on the unpleasant stuff.
The last question, what is the secret to discovering its charm anytime and anywhere?
“It’s in my nature to want to be charismatic. Since I was a child, my mother said that I have this ability to express, and she can’t understand it. I just Exaggeration, trying to make everything look more glamorous, even though we were living on a farm and very poor. I’ve lived my whole life in that version of the fantasy world and will continue to do so.”
