H&M will accelerate the expansion of Asian and South American markets
H&M recently announced that it will officially withdraw from Russia and close about 170 stores. The focus of future expansion will be on the South American and Asian markets. Affected by this, H&M will lose about 2 billion Swedish kronor and nearly 200 million US dollars in revenue this year. In the first half of this year’s fiscal year, H&M’s sales recorded 103.67 billion Swedish kronor, an increase of about 20% over the same period in 2021, and a 17% increase in the second quarter.
Ye said he broke the historical sales record of Gap
American hip-hop singer Ye recently revealed on Instagram that Yeezy Gap set the highest single-day sales record for the Gap brand. Sweatshirts with a unit price of $80 sold $14 million, and once again expressed his desire to meet with the new CEO of Gap as soon as possible. It is worth noting that Ye’s personal company has newly registered the “YZYSPLY” trademark earlier, which is suspected to be preparing for the opening of a Yeezy physical store.
Nine Muwang expects a loss of 65 million in the first half of the year
Domestic men’s apparel group Jiu Mu Wang has issued a profit warning a few days ago. It is estimated that the net loss attributable to shareholders of listed companies in the first half of the year will be 55 million to 65 million yuan, and the net loss after deducting non-recurring gains and losses will be 50 million to 56 million yuan. Affected by the closure of most stores of its brands due to the epidemic. In the first quarter of this year, Jiu Mu Wang’s sales fell 5.62% year-on-year to 766 million yuan, with a net loss of 57.56 million yuan.
It is rumored that the second joint series of Supreme and LV will be released
According to the Instagram intelligence account dropsbyjay citing informed sources, the second joint series of Supreme x Louis Vuitton will be released together with the 2022 autumn and winter series. It is expected to launch more than 60 products including clothing, shoes and accessories. Some people in the industry said that if the news is true, it will trigger a new round of panic buying. The first joint series between Supreme and LV was launched in 2017, which is regarded as the joint name of the century, marking the further blurring of the boundaries between street fashion brands and luxury brands.
Kate Moss shoots a large commercial for Zara
Zara, officially taken over by the founder’s daughter Marta Ortega, is speeding up the reshaping of the brand’s image and status, and recently released the supermodel Kate MZara SRPLS brand new advertising blockbuster shot by oss. Zara SRPLS is a new limited-edition capsule collection from Zara, featuring high-end apparel. Prior to this, Zara also launched the Zara Atelier series with craftsmanship as the core and the joint series with Ader Error, Kassl Editions and Charlotte Gainsbourg.
Fendi will hold a fashion show in September to celebrate the 25th anniversary of Baguette handbags
Fendi recently launched an advertising blockbuster featuring supermodel Linda Evangelista in the 90s, and announced that it will hold a fashion show in New York in September to celebrate the 25th anniversary of the birth of the brand’s iconic Baguette handbag, which has attracted widespread attention on social media. Created in 1997 by Silvia Venturini Fendi, then Artistic Director of Accessories and Menswear, Fendi’s Baguette bag has served as the ideal canvas for many creative iterations over the years, launching in multiple versions.
Victoria’s Secret launches its first new fragrance in five years
According to the fashion business news, Victoria’s Secret recently released a new perfume “Bare Eau de Parfum” developed in cooperation with the international perfume manufacturer Symrise, priced between US$15 and US$79.95. The first fragrance. Kristen Lagoa, vice president of marketing, beauty and accessories at Victoria’s Secret, said that the fragrance has been developed for as long as two years, and can extend a unique fragrance based on the chemical composition of each person.
Weakness of the euro, American tourists become the main driving force of luxury consumption in Europe
Affected by the uncertainties in the global environment and the continued rise in energy prices, the euro-dollar exchange rate fell below the $1 mark for the first time in 20 years last Wednesday. Analysts at Barclays Bank said that the current relatively weak euro has great appeal to tourists, especially American tourists, who will become the main driving force for the growth of the European luxury market in the second quarter. Data from Planet, a value-added tax refund service provider, also showed that the strengthening of the US dollar against the euro contributed to a four-fold increase in European tourism spending in June this year from a year earlier, with Americans spending accelerating.
PUMA signed the fastest female athlete in the world
German sports brand PUMA has signed Olympic sprint champion Elaine Thompson-Herah from Jamaica,She is the first woman in history to win the “Double Sprint Championship” in two consecutive Olympics, winning both 100m and 200m gold medals at the 2016 Rio Olympics and the 2020 Tokyo Olympics. In the 2021 Prefontaine Classic in Eugene, USA, Elaine Thompson-Herah became the fastest woman in the world with a time of 10.54 seconds.
The parent company of Yunifang plans to acquire EviDenS for 337 million
As the exclusive Chinese partner of the EviDenS de Beauté brand, Shuiyang, the parent company of Yunifang, announced on the evening of July 17 that its wholly-owned subsidiary and JYJH LIMITED have recently reached an agreement with Kazokou SAS and Orsay 53 SAS. , plans to purchase 90.05% of the equity of EviDenS de Beauté held by the latter for 44.5 million euros, and purchase the creditor’s right formed by the dividends declared but not paid at the beginning of the year held by the target company held by the original shareholders at a par price of 5 million euros. The total transaction amount is 49.5 million euros or approximately 337 million yuan.
Saint Laurent held a desert fashion show in Morocco
Saint Laurent released the 2023 Spring/Summer menswear collection in the Agafay Desert in Marrakech, southwest Morocco last Friday. The show was created by artist and set designer Es Devlin, and local experts were hired to conduct environmental impact research. Biodiversity, flora and fauna management provide advice to minimize Daxiu’s impact on the environment, and all materials and equipment will be recycled and reused.
Classic fashion film “The Devil Wears Prada” is being adapted into a musical
The classic fashion film “The Devil Wears Prada” has been adapted into a musical, with music by British rock singer-songwriter, composer, pianist and actor Elton John, and will be held from July 19th to August 21st at Chicago’s James M. Nederlander Theater, and next year it will be shown in New York. Some analysts predict that with the launch of the musical, the popularity of the luxury brand Prada will further increase.
Piaget announces Wang Junkai as brand spokesperson
According to fashion business news, the luxury watch brand PIAGET announced on Monday the celebrity Wang Junkai as the brand spokesperson, and released the Chinese Valentine’s Day series “Turn Love On”Advertising blockbuster, the series of products have been pre-sold in Earl’s Tmall official flagship store, and will soon be available in Earl’s WeChat boutique. As of now, Wang Junkai has 81.85 million fans on Weibo, and the number of likes and comments on related Weibo posts has reached Breakthrough 1 million.
Alexander Wang launched a new home clothing series
Alexander Wang, a Chinese-American designer brand, recently launched a new home clothing series, Bodywear. The products are all made of 100% cotton rib material, and are divided into two styles: classic comfort and low-waist fashion. As well as womenswear, menswear was also covered this time around, including a range of boxer briefs and cotton ribbed tank tops, available in black, floral gray and white.
Rolex became the most popular luxury brand advertisement in WeChat Moments in the second quarter
According to the official list released by WeChat, Rolex became the most popular luxury brand advertisement in the WeChat circle of friends in the second quarter, and Mindshare was in charge of the advertisement. Mindshare is one of the leading media agencies in China, managing a media investment of US$5 billion. The data shows that Rolex is the watch brand with the highest sales in 2021, a year-on-year increase of 77% to 8 billion Swiss francs or about 54.8 billion yuan, accounting for 28.8% of the Swiss watch brand market share.
