Behind every haute couture gown or suit is thousands of hours of tailoring and craftsmanship. Every season in Paris, row upon row of ateliers labor day and night to shape every button, sew rare feathers and trim the seams of bespoke gloves, striving to realize the ambitions of the designers who preside over the city’s most A well-known fashion design company. But as the Spring/Summer 2021 haute couture season approaches, where will these castles of old-school Parisian fashion be found?
Unexpectedly, their performance was quite strong. While many corners of the fashion industry have been hit by the ravages of Covid-19, affecting everything from show schedules to production and world street fashion, the bubble of small couture ateliers has managed to defuse. While the January menswear show schedule may be smaller than usual this time around, haute couture season promises that most of the big names you’ve heard of will be there, even if they’re showing online.
What will the advanced customization of AW21 look like?
An equally interesting topic is designer Chitose Abe Sacai’s Sacai couture collection for Jean Paul Gaultier, which is expected to be shown in July. When Gaultier officially announced that the spring-summer 2020 couture show would be his last, the legendary French designer assured her fans via Twitter that they could “rest assured that couture will continue with new ideas.” “. Facts have proved that the new concept will be a revolving door composed of guest designers. The new concept is also Abe’s way of interpreting Gaultier’s aesthetic spirit with whimsy and extreme luxury. Through her deconstructed design signature, this haute couture can be expected Zhou will still have unexpected fashion highlights.
But the most interesting thing is that the most anticipated show at present is a designer who boldly redefines haute couture Including Kim Jones’ debut as a Fendi designer. This conference brought many novelties: this is the first time that Jones has launched women’s clothing and haute couture for a major fashion house, and it is also the first time that Fendi has launched since Karl Lagerfeld’s first major update to couture since taking over. Jones posted a teaser campaign image by Paolo Roversi on Instagram, claiming it will be recreated in a decadent, Fellini-esque show Fendi’s vision of classic Italian glamor. This preview of the unexpected is likely to excite a new generation of Jones’ fashion fans and followers, while also reassuring the brand’s traditional clientele.
In addition, there is the first haute couture collection designed by Matthew M Williams for Givenchy, which is expected to be unveiled later this year, which is really exciting. Fantasy, but clearly constrained by her commercial expectations for the ready-to-wear collection. But Williams’ drastic overhaul of the brand’s image shows that he has free reign. How Williams will define his first collection The angular, sharp The translation of utilitarian details in tailoring and accessories into an expression of couture remains to be seen, but one that is sure to generate buzz.
These What implications does the change have for today’s haute couture?
In fact, the most interesting places in this month’s haute couture fashion week are not necessarily those in Paris. The intricate modeling details displayed back and forth on the first floor of the Grand Hotel, whileIt is how the current group of designers who are enthusiastic about this mysterious fashion corner reinterpret this fashion week and how to respond to the current situation.
The Jones and Williams brand and reputation are built on making clothes that a new generation of luxury consumers want to buy. Yes, the traditional high fashion clientele is here to stay forever. But is there room to invite today’s more casual and phone-hungry consumers — always eager for the latest gadgets to quickly fit into their daily lives — to join in?
Or, the answer is to try to reconcile the relationship between the two? With so many people in the world who wear sweatpants and hoodies all day long — the one in a thousand who is willing to shell out thousands of dollars for couture and also buy activewear, even if they’re cashmere-lined — it seems Now is the best time to address the actual needs of advanced customization customers. Jones has proven himself to be a master of high and low, as in his most recent collection for Dior menswear, where Kenny Scharf’s goofy cartoons were embroidered onto bomber jackets, with the know-how of the best of course. Exquisite workmanship typical of haute couture ateliers.
Over the past few years we have seen fundamental changes in many corners of the fashion industry. Thanks to the likes of Craig Green, Wales Bonner, Martine Rose and Jones, menswear has become the scene of the most exciting new generation of design talent. This year, when the traditional catwalk display was not possible, a new generation of designers provided an innovative platform for the presentation of fashion shows. So, will it be a sense of trust and loyalty driving the haute couture experience that can’t experience luxury on-site this year? Or will there be more experimental stuff, a willingness to venture into new territories, brands that directly expand their couture sales structure into the leisure sector?
We can only know for sure after seeing this season’s couture shows. For decades, the news has been reporting that the fashion industry is about to become irrelevant, and whether or not this crop of up-and-coming designers will redefine the very nature of couture, or at least change the landscape of one of the more desolate corners of the industry, couture All ready to be updated. Thankfully, the fashion world still has Kim Jones, who has already made a name for himself as a fashion icon, setting new trends. So watch this (hand-embroidered, feathered) space: the revolution has begun.
